I'd like to think of myself as a savvy online shopper. I purchase household items, clothes and books online so frequently, I'm on a first-name basis with the UPS man. So the buzz from new technology and emerging players entering the ecommerce space is promising to see, if not a little overwhelming for the average consumer. Lucky for me, my dear friend Maghan McDowell, a technology journalist at Women's Wear Daily, recently helped explain all the moving pieces.
On a rainy afternoon, we discuss the new customer purchase path, replete with options from chatbots, AI, delivery services, and in-store pickup for that perfect holiday sweater.
If you like these interviews or not, I'd love to hear your feedback. Don't worry, I have thick skin. I work in PR. And on behalf of Yang Communications, have a safe and merry holiday season. See you in 2017.